EllieReid
A market-intelligence terminal for home-service operators. Combines six authoritative data sources and a four-pillar scoring system to surface high-potential service areas, with a narrative market brief on every ZIP in America.
Tech Stack
The Challenge
Home service businesses had no systematic way to identify high-potential service areas, relying on intuition rather than data-driven analysis of demographics, demand, and competition.
Built a multi-source market-intelligence platform that scores 50,000+ U.S. ZIP codes across four pillars, aggregating Census demographics, competition, and demand signals into heatmaps and an auto-generated narrative brief for every market.
Key Features
Four-pillar opportunity scoring across 50,000+ U.S. ZIP codes
Six authoritative data sources aggregated into one terminal
Auto-generated narrative market brief for every ZIP
Heatmap visualizations for opportunity scoring
Customizable filtering by service type and density